Beauty of Joseon
Unveil Timeless Beauty with BEAUTY OF JOSEON!
BEAUTY OF JOSEON is renowned for its luxurious, pampering Dynasty Cream and dedication to creating the perfect skincare regimen for women in their 20s to 40s. Inspired by the regal beauty of women in the uppermost classes of the Korean Joseon Dynasty, BEAUTY OF JOSEON reinterprets timeless beauty in a modern way. With skincare products made entirely in Korea, the brand reveals the natural beauty of one’s skin by improving its overall condition and resolving fundamental problems such as roughness, dehydration, and dull skin tone.
Known for its range of clean hanbang skincare, BEAUTY OF JOSEON believes that clear skin comes from using the right skincare products rather than applying makeup. This philosophy is reflected in their highly coveted products, including the Ginseng Serum, Dynasty Cream, and Bubble Toner. The brand uses luxurious Oriental herbs, inspired by a 19th-century encyclopedia describing the skincare secrets of upper-class Korean women.
Explore BEAUTY OF JOSEON’s luxury skincare collection at Gwenchanda to upgrade your skincare routine.