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Primera

Discover Pure, Potent Skincare with Primera!

Pure, potent, and planet-friendly—primera is a cult-favorite K-beauty brand that champions plant-based, worry-free skincare. Combining clinically-proven, nutrient-dense seed extracts and oils with innovative K-Beauty technology, primera formulates clean, skin-glowing solutions in eco-friendly packaging. Their products are crafted from seed to skin, using powerful seed and sprout extracts at peak potency without chemicals, ensuring lasting results.

Primera’s extensive skincare range is free from parabens, phthalates, sulfates, mineral oil, animal-derived ingredients, synthetic colorants, artificial fragrances, imidazolidinyl urea, and TEA. The brand harnesses the glow-boosting power of natural seeds, transferring nutrients from seed to skin with cutting-edge technology. Popular products include the Alpine Berry Water Cream, Soothing Sensitive Cream, Firming Serum, and Miracle Essence.

Combining the words “prime” and “era,” primera uses Seed Tech technology to unlock the vitality of germinated ingredients, promoting healthy and beautiful skin. As part of the AMOREPACIFIC group, primera ensures all products are eco-conscious and free of harmful ingredients. Discover primera’s full collection at Gwenchanda and embrace pure, potent skincare.

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